Privacy policy

This privacy policy is quite outdated (2017) and thin — especially for an Irish/EU business which must comply with GDPR. I'd strongly recommend a proper GDPR-compliant update rather than just rebranding it. Here's a fully updated version:

Privacy Policy

Last updated: May 2026

1. Who We Are

This website is operated by Wildhunter Gun Room, Athlone Garden Vale, Athlone, Co. Westmeath, N37X8H2, Ireland.

Email: orders@wildhunter.eu 

We are committed to protecting your personal data and respecting your privacy in accordance with the General Data Protection Regulation (GDPR) and applicable Irish data protection law.

2. What Information We Collect

We collect personal information when you:

  • Register an account on our website
  • Place an order
  • Contact us by email or phone
  • Subscribe to our mailing list
  • Browse our website (via cookies and analytics tools)

The information we may collect includes your name, email address, phone number, billing and shipping address, payment information (processed securely via our payment provider), and browsing data.

3. How We Use Your Information

We use your personal data for the following purposes:

  • To process and fulfil your orders
  • To manage your account
  • To communicate with you about your order or enquiry
  • To send you marketing communications (only where you have consented or where we have a legitimate interest)
  • To improve our website and customer experience
  • To comply with our legal obligations, including those relating to the sale of licensed and regulated products

4. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Contract — to fulfil orders you have placed with us
  • Legal obligation — to comply with Irish and EU law, including firearms licensing requirements
  • Legitimate interests — to improve our services and communicate with existing customers
  • Consent — for marketing emails, where you have opted in

5. Cookies

We use cookies on our website to improve your browsing experience, analyse site traffic, and support marketing activity. By continuing to use our website, you consent to our use of cookies. You can manage your cookie preferences through your browser settings at any time.

6. How We Protect Your Information

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, or misuse. Payment information is encrypted and processed securely through our payment provider — we do not store your full card details.

7. Sharing Your Information

We do not sell or trade your personal data. We may share your information with trusted third parties only where necessary, including:

  • Shipping and courier partners (to fulfil your order)
  • Payment processors (to process transactions securely)
  • Our e-commerce platform provider, Shopify Inc.
  • Analytics and marketing tools (e.g. email marketing platforms)

All third parties are required to handle your data securely and in accordance with GDPR.

8. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order records may be retained for up to 7 years for accounting and legal compliance purposes.

9. Your Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (where applicable)
  • Object to or restrict processing of your data
  • Withdraw consent at any time (where processing is based on consent)
  • Lodge a complaint with the Data Protection Commission (Ireland) at www.dataprotection.ie

To exercise any of these rights, please contact us at orders@wildhunter.eu.

10. Marketing Communications

If you have opted in to receive marketing emails, you may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly. We will not send you unsolicited marketing communications.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

12. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. Your continued use of our website following any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us:

Wildhunter Gun Room Athlone Garden Vale, Athlone, Co. Westmeath, N37X8H2, Ireland Email: orders@wildhunter.eu